Research · Design · Foresight

I help organizations
turn complexity
into direction.

I work with teams that need to understand what they are dealing with before they decide what to build or change.

Open for engagements
Work with me See my work
6+
Years
10
Partners
5
0-to-1 builds

Worked with

OCAD University
IRCC
Abbott
Northcrest
Centennial College
DemocracyXChange

Services

Discovery and Strategy Sprint
~3 weeks
Service and Process Mapping
~4 weeks
Facilitated Working Session
1+ day

Reduced rates for registered non-profits and civic organizations.

Work

Senpi: Profitability-first UX for an AI trading platform
70% monthly retention and USD 2.6M in trading volume during engagement
Fintech
Loky: Terminal UX for onchain intelligence
65% first-session activation and 45% seven-day return rate across six product surfaces
Fintech
Downsview Redevelopment: Applied foresight for long-horizon urban planning
100+ signals, 28 trend cards, and 20 scenario worlds used in planning discussions with Northcrest
Civic
IRCC Enterprise Change Management: Diagnosing a service delivery gap
7 case studies, 13 survey responses, and 3 phases of recommendations for a federal change management team
Public sector

About

I work at the intersection of product, service design, and long-horizon research.

The problems I am drawn to are ones where the surface issue points to something structural: a handoff that breaks down, a user need that is misframed, a system that has grown faster than anyone has mapped.

I have worked across fintech, healthcare, civic, and public sector contexts, on products built from scratch, services that needed redesigning, and organizations trying to understand where they are headed.

More about me

Let's figure out
if there is a fit.

Book a 30-minute intro call. No pitch. No preparation needed.

Start a conversation
Prashant Matta

Prashant Matta

Designer, strategist, and researcher with 6+ years and 10+ partners, working on 0-to-1 products, long-horizon foresight, and organizational change.